Zone 3 - Continental Baking - Wonder Bread
The pavilion provided demonstrations of every phase of baking for Wonder Bread and Hostess Cakes. The building exterior was actually a large reproduction of the Wonder Bread wrapper.
Architects: Skidmore & Owings and John Moss
Continental Baking - Wonder Bread - photo 267
Continental Baking - Penelope Shoo
Continental Baking - Wonder Bread
Behind the building was the only wheat field in the City of New York in 68 years. The scarecrow, “Penelope Shoo” protecting the wheat from birds.
The sign reads:
“Penelope Shoo The Scarecrow of Tomorrow Designed by Jean Spadia Crowned by Hattie Carnegie.
Dedicated June 13th, 1939, at the Wonder Bakery”